In the high-stakes world of enterprise software, Quality is not just an act - it is an Architecture.
Most teams do not fail because they lack tools. They fail because they lack a resilient quality system that can survive scale, speed, and constant change.
I help engineering leaders turn fragile automation into governed quality gates - driving predictable releases, eliminating flakiness, and building absolute confidence at scale.
I have spent a decade focused on one challenge: building quality systems that hold under real-world pressure.
Architected and led the migration of a legacy Selenium/Java ecosystem to a modern Playwright/TypeScript infrastructure - reducing CI runtimes by 40% and laying the foundation to replace fragile nightly runs with robust Quality Gates.
Built and stabilized mission-critical automation systems in high-velocity production environments, eliminating flakiness and restoring release confidence at scale.
Designed modern automation blueprints adopted by engineering teams worldwide and strategically backed by BrowserStack, validating TestShift's cloud-native testing patterns.
Mentoring the next generation of automation and QA engineers in Israel, instilling a governance-first mindset where quality is treated as architecture - not an afterthought.
Most consultants offer execution. I offer architectural leadership.
I do not just write scripts; I design Quality Gates that protect revenue and release confidence. Whether you are a CTO migrating from legacy Selenium, a VP R&D introducing AI Agents into your delivery pipeline, or a Team Lead drowning in maintenance, I provide the roadmap from chaos to control.
We do not just fix tests. We fix the engineering culture.Book a Strategy Call